Using Instruction in New Media to Create New Professional Genres

The question I eventually get around to asking is how should new media affect instruction in professional writing classes that deal with fields that are slow to adopt new communication technologies? Is it the place of the composition instructor, especially at the undergraduate level, to inculcate new communication techniques on students in these fields if the field as a whole has not adopted it? Can we play a role in the adoption of new media in other fields by sending out students versed in these new technologies, or should we continue to devote our time to intensively training them in communication techniques that are already well entrenched and will need to be mastered when the student fully enters the field?